Exel is a brand that has a long and storied history in the world of sports equipment. Founded in the early 1960s in Finland, the company quickly established itself as one of the leading manufacturers in the field.
One of the key innovations was the development of its unique composite materials, which offered a combination of strength, durability, and flexibility that was unmatched by other manufacturers at the time. This innovation allowed Exel to create skiing and alpine poles that were lightweight, yet incredibly strong and responsive, which quickly became popular also among top athletes.
In the 1980s, the company also began to expand its product line to include other types of sports equipment, such as hockey sticks. In the 1990s and 2000s, with a particular focus on the rapidly-growing sport of floorball, Exel continued to innovate and evolve its products, introducing new materials and technologies that further improved performance. Exel began to expand its reach beyond Europe and into markets around the world with a wide range of products that are trusted by athletes and enthusiasts of all skill levels.
Throughout its history, Exel has always been dedicated to providing its customers with the best possible products and customer service. Today, the brand continues to focus on innovation and high-quality products, remaining one of the most respected and well-known brands in the sports equipment industry.